Magento or Woocommerce ? which is the best shopping cart for you ?
Magento is a well-known open source shopping cart with literally thousands of online stores using it as their main platform. According to recent studies, over one third of online stores are based on Magento platform. WooCommerce is a new software (the platform was released in September 2011), but it already is one of the most often chosen shopping carts with a 17% market share. If you plan to run a self-hosted online store, at some point you will have to consider either of these two options. Before you make the choice, consider the advantages of using one platform over the other.
Magento – advanced platform for professionals
Magento comes with multiple out-of-the-box features, one of which is the ability to manage multiple stores from one location. It means that if a company runs a few online stores, they can be all featured on one consolidated back end, making product management and dispatching orders much easier. There are no limitations to how many products you can add to your catalog, therefore Magento is perfect for hosting big online stores. Of course, these unlimited options come at a certain price. First of all, Magento requires a lot more server space and power than WooCommerce. A single Magento website can take several gigabytes of disk space and requires a robust hosting provider to load quickly. Magento extensions are also more expensive than respective extensions for WooCommerce. For example, Drop Shipping extension for Magento costs $500, while the same extension for WooCommerce costs only $18. On the positive side, Magento is renowned for its excellent search engine optimization capabilities and offers product tags, which WooCommerce does not have.
WooCommerce – not only for bloggers
WooCommerce is a platform developed by the same company, which created WordPress, therefore WooCommerce guarantees perfect integration with WordPress blogs. WooCommerce drag and drop UI results in easy to use CMS solutions. In comparison with Magento, WooCommerce requires less sever space, its plugins are less expensive and with proper training the platform can be used by less experienced developers and online retailers. On the downside, WooCommerce does not come with as many out-of-the-box functionalities as Magento, which means that the more you want to grow your online store, the more extensions you are going to need. WooCommerce relies heavily on MailChimp, which you need to use, if you want to run a newsletter.
Both platforms offer similar functionalities, with Magento being a bit more advanced and complex to the point that you might need to hire Magento website developers to use it. WooCommerce is less challenging and easier to use, but it is also more limiting, when it comes to growing your business. To conclude, we would recommend Magento to big online retailers and experienced developers. If you plan to grow your business at some point, starting with Magento is a better idea than migrating to the platform, when your online store is already up and running. If you don’t have the knowledge required to use Magento, we recommend ordering eCommerce website development in UK. If you are a small online retailer and you can settle for fewer functionalities, WooCommerce is the perfect choice for you.
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Marta Gromadzka is a writer and editor with a wide variety of experience, including writing for websites internationally and editing books on many different subjects and in a variety of formats.