Photography

Dear Sony: We Could Use f1.0 Lenses, or a Heck of a Lot More Innovation

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I completely understand Sony’s take on the fact that f1.0 lenses won’t sell as well as an f1.2 lens for the Sony FE mount, but I think that this could help push not only Sony but other dedicated camera manufacturers to do something much bigger and better for the industry. I look at what Apple and Google are doing with phones and see that they’re going squarely after Sony, Canon, Nikon, Fujifilm, etc. But I don’t see the Japanese companies responding in any way and it perplexes me.

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